Cebu airlines decided to mix it up and choreograph a dance to let their passengers know the safety procedures. Using cute stewardesses and pop music, Cebu turned the usual dry safety speech into an internet sensation. Even though the video was probably planted by someone working for Cebu (because it started right at the first note of the music), it was still great publicity for the company. This viral video got a few tens of thousands of views and plenty of talk on the internet and tv. This simple video earned the tiny airline way more exposure than they could have bought with a tv spot or a radio ad.
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