Insertion Order:

Sample insertion order

Written instructions from the advertiser or agency authorizing a publication to run a specific advertisement in a specific issue. Also specifies cost per ad and size of ad, as well as any request for special position in the publication.

Piggyback:

A back-to-back scheduling of two or more brand commercials of one advertiser in network or spot positions.

Art Director:

An artist with strong visualization & drawing skills. This is the person who oversees the work of graphic artists. In some smaller agencies, the Art Director takes the complete responsibility of designing and converting ideas into awe-inspiring visuals within an ad–from ad layouts, to storyboarding and compilations.

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Above the fold:

In web advertising, an ad placed on a web page in such a way that you do not need to scroll horizontally or vertically to view it.

Example of where an 'above the fold' ad will be placed